If you're ready to level up your small business, it's worth considering the power of a well-designed logo (or even a full-on brand identity design!). While your brand and business are way more than just a logo, a thoughtful design can visually communicate your services and brand values. Think of it as the first impression that screams what you're all about!
It might seem a bit extra for a start-up or small business, but trust me, good design can be a total game-changer when it's time to take things up a notch. Investing in a well-designed logo is like planting a seed that grows with your business. Academic design research shows that an effective brand design can save start-ups and small businesses from unnecessary redesigns or rebranding. So, why not get it right from the start, right?
Your logo and brand identity design lay the groundwork for all your visual marketing actions. They represent your business on your website, business cards, signs, and even your social media profiles. Keeping it consistent and cohesive gives off a pro vibe that makes your small business stand out from the crowd, and placing your logo on your products and marketing materials shows your dedication to your business. It's been proven that well-designed logos can actually boost consumer interest and loyalty. So, it's like a secret weapon for winning hearts!
A well-designed logo has the power to set you apart from your competition in a sea of sameness.
By capturing the essence of your businesses and speaking directly to your target audience, you become a magnetic force that can't be ignored. It's all about leaving a lasting impression!
All in all, a logo is a valuable asset that can level up your business, no matter how small you start. Investing in a top-notch logo or brand identity is like laying down solid foundations for your visual presence. It's how you communicate your brand values in style and position your businesses for epic success in the long run!
References
Bresciani, S., Del Ponte, P. New brand logo design: customers’ preference for brand name and icon. J Brand Manag 24, 375–390 (2017). https://doi.org/10.1057/s41262-017-0046-4
Bresciani, S. and Eppler, M.J. (2010), "Brand new ventures? Insights on start‐ups' branding practices", Journal of Product & Brand Management, Vol. 19 No. 5, pp. 356-366. https://doi.org/10.1108/10610421011068595
Lixun Su, Annie Peng Cui & Michael F. Walsh (2019) Trustworthy Blue or Untrustworthy Red: The Influence of Colors on Trust, Journal of Marketing Theory and Practice, 27:3, 269-281, DOI: 10.1080/10696679.2019.1616560
Luffarelli, J., Mukesh, M., & Mahmood, A. (2019). Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity. Journal of Marketing Research, 56(5), 862–878. https://doi-org.ezproxy.waikato.ac.nz/10.1177/0022243719845000
Whan, P. C., Eisingerich, A. B., Pol, G., & Park, J. W. (2013). The role of brand logos in firm performance. Journal of Business Research, 66(2), 180–187. doi:10.1016/j.jbusres.2012.07.011
Park, C. W., Eisingerich, A. B., Pol, G., & Park, J. W. (2013). The role of Brand Logos in firm performance. Journal of Business Research, 66(2), 180–187. https://doi.org/10.1016/j.jbusres.2012.07.011
